Candy Crush Maker King Digital Raises RM1.6 Billion in IPO
Candy Crush maker King Digital raises RM1.6 billion in IPO
But the addictive qualities of Candy Crush, and the company's ability to monetise that by users on computers, tablets and cellphones paying extra to help them advance through its 500 levels, underpin the sky-high valuation. The company says its games …
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Candy Crush: Play it again
However, games that push players to pay too early or too often can annoy their customers, a criticism frequently levelled at Zynga. “At some point, players get mad at the game for the monetisation events,” says Ms Lazzaro. “A lot of it is driving an …
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5 Things to Know About the 'Candy Crush Saga' IPO
Bloomberg/Andrew Harrer There has never been a hotter mobile game than "Candy Crush Saga," and the company behind the addictive blockbuster game believes it could raise nearly $ 613 million in an initial public offering, according to a regulatory filing …
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