Public Health Groups Urge Philip Morris International to End Global Ad …
Public Health Groups Urge Philip Morris International to End Global Ad …
Just like the Marlboro Man campaign, the new 'Be Marlboro' campaign uses themes and images that are sure to appeal to kids around the world and lure them into a deadly addiction," said Matthew L. Myers, President of the U.S.-based Campaign for Tobacco …
Read more on PR Newswire (press release)
Hooked: Building Value With Addiction
We've just witnessed one of the most incredible examples of value creation in business history. Facebook announced the acquisition of messaging service WhatsApp for $ 19 billion. The messaging service has only 55 employees, but has grown its user base …
Read more on Forbes
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